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Merit School of Music

From hands-on campaign building and creative direction to vendor management for select campaigns, I revitalized Merit's PPC efforts.

Using a strategy centered on unified brand messaging, premium creative assets, and continual optimization based on analytics dashboards, I helped achieve:

• 600% ROAS on Google & Meta
• 2x increase in leads generated
• 120% increase in impressions
• 40% decrease in CPM

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